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Privacy Policy

Privacy Policy is the website of Sheerlines Ltd., Reg Company No. 02783084.

Our address is Unit 15 , Gainsborough Trading estate, Rufford Rd Stourbridge, West Midlands DY9 7ND

We can be contacted on 01384 379700/01384 375600 (0044 1384 379700/375600 from overseas) or email

 1/ Welcome to our site : we understand that privacy is important to users of our site and this policy covers  visitors who visit the site to browse without conducting any business , visitors who conduct business without registering for an account , and those who register their details with us.

2/ 'Personally identifiable information'; this refers to any information that identifies or can be used to identify , contact or locate the person to whom such information pertains, including , but not limited to name address, phone number, fax number, email address, financial profiles, and credit /debit card information. It does not include information that is collected anonymously ( without identification of the individual user ) or demographic information not connected to an identified individual.

3/ We may collect basic user profile information from ALL our visitors. We collect the following additional information from our Registered customers ; names ,addresses,phone numbers and email addresses of , and the nature of the items  that they purchase from us.

4 / What organisations are collecting the information? In addition to our direct collection of information, our third party service suppliers ( such as credit card companies, clearing houses , Paypal and banks ) who may provide  such services , may collect this information from our visitors and registered customers. We are not able to control how these organisations use such information .

5/ How does the Sheerlines website use Personally identifiable information ? We use it to help us develop our website to respond to customers requirements , to help us direct sales offers, and to fulfill buying and selling requests on the site. We may email visitors and registered customers about selling opportunities etc, related only to the subject matter of the site. We may also use this information to contact visitors or registered customers in response to their specific enquiries.

6/ Credit card /debit card information. Our website purchasing system does not store credit/debit card details.

7/ With whom may 'Personally identifiable information' be shared? We do not knowingly share this information with any third party companies ( other than those banks and credit organisations mentioned above in para2) that are inevitably involved when customers purchase items from us.

8/ How is your personal information stored ? Personally identifiable information collected by is securely stored and is not accessible to third parties.

9/ What choices are available to visitors regarding collection, use and distribution of the information? Visitors and registered customers may opt out of receiving unsolicited information from us  by responding to emails as instructed or by contacting us at At any time registered customers can login and change/delete information that they have given about themselves.

10/ 'Cookies' are used to help operate the shopping basket , to enhance the shopping experience and for security purposes to protect our registered customers. For example if a registered customer is logged on and the site is unused for more than a designated time , the customer will automatically be logged off.

11/ How does our site use login information? The site uses login information to analyse trends and gather broad demographic information. None of this information is knowingly passed to third parties.

12/ What partners or service providers does Sheerlines have that may have access to 'personal identifiable information' from visitors or registered customers ?  We do not knowingly have any companies of this sort that we share information with. But note that we will disclose Personally identifiable information in order to comply with a legitimate court order , or subpoena or request from a law enforcement agency to release information. We will also disclose such information where necessary to protect the safety of our visitors and registered customers.

13/ How does the site keep information secure ? All of our ( small number of ) employees concerned with the website are aware of the importance of security for personal identifiable information. While we take commercially reasonable measures to maintain a secure site ,  electronic communication systems and databases can be subject to errors, tampering and break ins, and we cannot completely guarantee that such events will never take place and cannot be held liable to our visitors or registered customers in such circumstances.

14/ Deletion of personally identifiable information collected by the site . You can delete information about your registration by logging in and altering the information, or you can do the same by contacting us and making such a request. However , because of backups and records of deletions ,it may be impossible to avoid some level of retention of information. However every possible attempt will be made never to use personally identifiable information from such a visitor or previously registered customer once they have indicated that they do not want it to be used.


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